Shot in the infamous “New California Theatre” in downtown San Diego, this could easily be what started it ‘all’ whatever it ‘all’ is. A young MaxOne, Man of War, E-Roc, and a new label named Syntax Records w/o distribution or catalog wanted to make its mark. We achieved the accelerated response needed to launch a new Label. Until then, it was rare for indies to possess a real music video shot on film. This video shot all the way to #18 on the overall music video chart, with no actual product on the shelf. At the end of the day, this was fun. Also, it might be fun to know that the song was written, produced, and recorded, and about a half-hour in a local studio. We had very little time to prepare, but we didn’t want to pass up on the opportunity to have Fortress Entertainment (Xzibit, Eminem, P.O.D., Papa Roach & more) shoot a music video for us.